WORLD DESIGN TALKS MOBILITY IN TOLUCA

WDTalks_Toluca

Strategies towards urban mobility in metropolitan cities
A Mexican case study

Date
24 February 2017

Location
Mariott Ixtapan De La Sal
Jose Ma. Morelos 44, Fraccionamiento Bugambilias
Ixtapan de la Sal, México, 51900

Time
9:30 – 17:30

Please RSVP by 17 February 2017
Email Gemma Peralta at [email protected]

A complete agenda and World Design Talks participant package will be circulated to all confirmed attendees.

BACKGROUND

In less than thirty years, the population residing in the metropolitan areas of central Mexico has increased by 30%. Beyond mere numbers, these regions are gradually morphing into a megalopolis as citizens commute from satellite areas to the Capital for work. In the case of Toluca, a city separated from Mexico City by a mere 57 kilometers, urban mobility issues are burgeoning.

Some of the challenges related to mobilization in Toluca include: the existence of severe road conflicts due to an inefficient infrastructure; urban mobility largely defined by private transport; lack of a structured and efficient public transport system; high levels of air pollution, a gradual decrease of green areas with environmental value, inaccessibility for people with different needs, and a poor culture for sharing urban spaces.

The World Design Talks in Toluca, Mexico, aims to raise awareness about these issues, and inspire participants for creative and innovative solutions. In particular, we will focus on the following themes:

  1. Non-motorized solutions: accessibility for all; innovative narratives for emotional connections.
  2. Intelligent systems in urban mobility: innovative business models; safety issues.

Join us for what promises to be a remarkable day at the first ever World Design Talks held in Latin America!

SPEAKERS

KEYNOTE SPEAKER

Javier Verdura, Director of Product Design, TESLA Motors

Mexico City-born Javier Verdura graduated from Art Center College of Design with a BS in Product Design in 1991. In 1998 he joined the then start-up firm Product Ventures, he remained there for 15 years as the Vice President of Design and Development. His most recent position has brought Javier back to Los Angeles where he is currently the Director of Product Design at Tesla Motors.

Over his 22-year career, Javier has designed everything from surgical equipment to consumer products and packaging. Verdura is a 3-time Red Dot award winner, Multiple Good Design Awards (7) winner and the recipient of an IDEA award. In addition, his name appears in more than 130 patents in US and abroad. Javier’s philosophy on industrial design is simple: if you can’t manufacture what you create, it is not worth designing.

GUEST SPEAKER

Leiza Fernández, Director of Innovation / State of Hidalgo

Leiza Fernández is the current Director of Innovation from the State of Hidalgo. Hidalgo is located 65 miles north of Mexico City, comprising 84 municipalities, 2,665,018 inhabitants and an area of 20,846 square kilometres. Her department looks at using innovation to streamline more efficient government services for citizens.
Leiza Fernández is the current Director of Innovation from the State of Hidalgo. Hidalgo is located 65 miles north of Mexico City, comprising 84 municipalities, 2,665,018 inhabitants and an area of 20,846 square kilometres. Her department looks at using innovation to streamline more efficient government services for citizens.

Comente