Company: Arak-Idea Rio de Janeiro, Brazil
Designer: Arak-Idea : Luis Antonio Valesini Gegembauer – Rio de Janeiro, Brazil
The Arak-Pack packaging system consists of two plug-in modules made of recycled PET and a compressible packing inside – which can be either PET or carton – leading to a mounting block. To the 3 “R” guiding sustainable practice – Reduce, Reuse and Recycle – we added a fourth “R” – Rebuild. While the lines of traditional packaging provide the raw material, eco-creative packaging are responsible for recycling them, adding value to all parties involved, decentralizing recycling and creating an innovative and sustainable cycle where waste is zero, but the possibilities are endless.