Company: PP3 estúdio de ideias – Rio de Janeiro, Brazil
Designer: PP3 estúdio de ideias – Rio de Janeiro, Brazil
The Cidade Imperial project was a big challenge: repositioning the traditional beers brands from Petrópolis. The founder of the brewery is a member of the Brazilian imperial family, and this heritage brought further credit and responsibility for the project. “Tradition for modern days” became our mantra, our theme. And by adopting this concept, the logo itself and visual elements refer to the most beautiful and iconic elements of the imperial city, considering its architecture, its monuments and its colors. The result was amazing – sales increased 30% in just two months.