DESIGN INITIATIVES BANK OF PROFESSIONALS HIGHLIGHTED PRODUCTS COME STUDY IN BRAZIL
 
 
 
 

The Programa Brasileiro de Design (Brazilian Program of Design), here coined as the PBD -- created in 1995 by the decree dated from November 9th, 1995 – through its Executive Committee -- used to select, at the first meeting of each year, up until 1999, projects that would be prioritized given their macro-strategic nature. These projects were chosen among the projects and action plans submitted by the representatives of the General Subprograms. Representatives from the Sectorial Programs within the Brazilian Industry, including the Wood and Furniture, Leather and Footwear, Textile and Clothing and Gems and Jewels industries, etc., were also entitled to submit their sectorial projects to the Executive Committee, which would study their potential and subsequently set up partnerships to make these projects feasible. When the Fóruns de Competitividade das Cadeias Produtivas were institutionalized by Brazil’s MDIC, the PBD began to develop both projects and action plans that were aligned to these Forums.

In October 2002, the PBD set up an important meeting in Brasília in which strategies were reassessed. All together 37 institutions representing the entire Brazilian community of design took part in this encounter. As a result, the strategic guidelines for the years to come were drawn up. These guidelines made up what was called “Caminhos do Design” (“The Paths of Design”).

 
1995 1996 1997 1998 1999 2000 2001 2002 2003
 

1995

  • Launch of the Programa Brasileiro de Design- PBD;
  • "O Brasil Mostra sua Marca" (“Brazil shows its Brand” Exhibition)

1996

  • Concurso da Logomarca do PBD (Contest to choose PBD's  logo);
  • Study: "Design para a Competitividade" ("Design for Competitivity -- Recommendations for the Brazilian Industrial Policy");
  • Projeto Design e Tecnologia (Design and Technology Project);
  • Catálogo de Prêmios em Design (Catalog of Awards in Design);
  • Lançamento do Programa Design Moveleiro (Launch of the Program in Furniture Design);
  • Prêmio CNI Gestão do Design (Award in Design Management from CNI -Brazil's National Industry Confederation).

1997

  • Release of the Manual de Design Estratégico (A Handbook on Strategic Design);
  • Launch of the Programa Design Cerâmico (Program in Ceramic Design);
  • Launch of the Programa Design Têxtil (Program in Textile Design);
  • Launch of the Programa Design Gemas e Jóias (Program in Gems & Jewels Design);
  • 1st Edition of the Prêmio Ecodesign(Ecodesign Award);
  • 1st Prêmio Nacional de Design do Mobiliário (1st Edition of the Brazilian National Award in Furniture Design);
  • Prêmio Nacional Madeiras da Amazônia, Móveis e Design (National Award for Wood from the Amazon, its Furniture and Design);
  • 1st Edition of the publication Agenda Design Brasil (The Agenda for Brazilian Design).

1998

  • Projeto Showcase Design do Setor Cerâmico (Showcase Project in Design in the Ceramics Sector);
  • Projeto Showcase Design do Setor de Gemas e Jóias (Showcase Project in Design in the Gems and Jewels Sector);
  • Projeto Showcase Design do Setor de Embalagem (Showcase Project in Design in the Packaging Sector);
  • 2nd Edition of the Prêmio CNI Gestão do Design ;
  • A Primer on "A importância do Design na sua Empresa"  
  • Research paper "O Estágio Atual da Gestão do Design";
  • 2nd Salão Design Brasil (Brazilian Design Exhibition)- Promoção da Marca Brasil  (Promoting Marca Brasil) ...An exhibition of 70 products whose design  ...was developed in Brazil;
  • CNI de Gestão do Design 98 Award (awards went to Mercedes Benz, Amsterdam Sauer (jewelry) and Universum Móveis (furniture));

  • 2nd Edition of the Agenda Design Brasil/98;
  • Launch of the Programa Design Calçados (Program of Footwear Design);
  • 50 Seminars focused on spreading knowledge regarding design;
  • Publishing of "O Design e sua Proteção Legal" (Design and Legal Protection);
  • Publishing of "Transferência de Tecnologia e Proteção Legal" (Transfer of Technology and Legal Protection);
  • Publishing of "Materiais e Design" (Materials and Design);
  • Training of human resources, through graduate courses of specialization in design, focused on the furniture, ceramics, gems & jewels and software sectors;
  • Infrastructure - 22 sectorial nuclei were set up in the states of São Paulo, Rio de Janeiro, Paraná, Pernambuco, Minas Gerais, and Rio Grande do Sul, as well as in Brasília;
  • PROMÓVEL - Programa de Incentivo às Exportações de Móveis (Program for the Foment of Furniture Exports)
  • Brazil's National Day of Designers - November 5th (Enacted by Brazil's President)

1999

  • Publishing of the "Estudo sobre a Capacitação de Recursos ...Humanos em Design"
  • Founding of  CETIQT's  (Center of Chemical and Textile Industry Technology) Institute of Design  - SENAI - state of Rio de Janeiro
  • Surveys on: "O mercado Norte-Americano de Móveis"
  • Guia de Informação - Design / Mercosul (Informational Guide)
  • ABIMÓVEL's (Brazilian Association of Furniture Manufacturers) Showroom at FENAVEM Furniture Sales and Export International Fair)
  • Prêmio Nacional de Design do Mobiliário
  • Inclusion of the program in Brazil's PPA (Pluriannual Plan)
  • Sydney Design 99 - A group of Brazilian authorities was present at Sydney Design 99, which took place from September 26th through 29th, 1999. It gathered several organizations such as the ICSID, (product design), the ICOGRADA (International Council of Graphic Design Associations) and the

2000

  • "Design & Exportação" Seminar (Design & Exports)
  • Launch of the1st Phase of the Rede Design Brasil
  • Launch of the Marca Brasil Program
  • Technical Cooperation Agreement signed between MDIC and SENAI
  • Technical Cooperation Agreement signed between MDIC and FIESP (Federation of Industries of the State of São Paulo)
  • Pilot Projects were set up of Núcleos de Desenvolvimento de Design - NDD (Design Development Nuclei) in the Furniture Sector
  • 1st Congresso Nacional de Design e Tecnologia para o Setor Moveleiro (National Congress on Design and Technology for the Furniture Sector)

2001

  • Partnership agreement signed between SENAI and SEBRAE for the realization of the Projeto Oficinas de Design and the creation of the Rede Design Brasil website;
  • Realization of the Design & Exportação Seminar, in December, in the city of Rio de Janeiro- sponsored by the BNDES (Brazil's National Bank of Economic and Social Development).

2002

  • Oficinas de Design - Productive sectors that took part in the workshops: Furniture, Leather,
  • Footwear and Clothing manufacturers - 15 industrial hubs were involved (in groups of 10 companies from each hub). Design workshops focused on current trends in which the needs from 50 centers were addressed.
  • Caminhos do Design Brasileiro - the program's strategic planning

2003

  • Partnership agreement signed between SENAI and SEBRAE for the realization of the Projeto Oficinas de Design and Motivational Workshops (for Raising Awareness), encompassing the following productive sectors: Furniture, Leather, Footwear, and Clothing manufacturers and the industry of Plastics of Transformed Materials, which addressed the needs of these industrial hubs;
  • Extension of the partnership agreement signed between SENAI and SEBRAE for the development of the Rede Design Brasil website.
 
  :: Retrospectiva
  :: Subprogramas
  :: Projetos Setoriais
  :: Programas Estaduais
 


Caminhos
do Design


Fórum de
Competitividade

 
 
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