A Linha Minha escolha, uma parceria entre ELECTROLUX e
The Minha Escolha (My Choice) line, a partnership between ELECTROLUX and Martiplast, was developed with the aim of customizing refrigerators with accessories. The proposal is to optimize and rationalize the space within the refrigerator, which allows each consumer to personalize their product according to their needs. Initially 5 products were launched (Practical Jar / Fruit Basket / Airtight Containers / Cold Cut Container / Practical Ice Units). These products are available in 5 colors. The jar has a pump system so there is no need to remove it from the door of the refrigerator, and the practical ice units can be used as mixers.