“Capricho Day & Night”

Company: O Boticário – São José do Pinhais, Brazil

Designer: Brainbox Design Estratégico
Marcos Minini, Paula Ayres, Luciana Dettmer, Cristina Pagnoncelli and Elisa Ribeiro.
Curitiba, Brazil

The Capricho Day & Night line is targeted to girls from 13 to 17 who seek new things and follow fashion trends.

The project presents the duality of day and night and explores those moments through the contrast between white and black with graphics and icons that belong to the teenagers’ universe.


See also