At first sight, Melissa can be seen as mere plastic footwear, but it is much more. It is an object of desire. A Brazilian brand that seeks multidisciplinary influences to reinvent itself at every new collection. For the Eat My Melissa collection sales convention, we turned to gourmet goodies for reference. After all, one of the brand’s characteristics is its smell that makes us want to literally bite into the product. We designed a setting where the same area lent itself as a stage, catwalk, and bar. The same core element was used to present the sales strategies and show the collection. Later on, it turned into a lively bar. 

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