Toledo Fruit Bowl

Manufacturer: Riva

Design: Rubens Simões

Product: Fruit Bowl

Year manufactured: 2012

Awards: iF Design Award

Predominant material: 18/10 Stainless Steel

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The Riva company was founded in 1988 by Rubens Simões in Caxias do Sul, Rio Grande do Sul, Brazil. It manufactures luxury items made out of stainless steel and silver. It is currently considered one of the most iconic companies in Brazilian design.  It has approximately 100 to 200 employees, and produces nearly 600 different items that include cutlery, salad bowls, centerpieces, candlesticks, vases and fruit bowls. The company operates in a broad market both nationally and internationally in Brazil, North America, Asia and Africa. The sales office and showroom in Brazil are located in São Paulo, the capital. The other branch of the sales office is located in Sion, Switzerland. There is also a distribution center in Cornaredo, Italy. Its position in the market and competitive strategies are based on the brand, product and service, without ever giving up what makes them unique. Click here to watch a video about the company!


The name Riva was inspired by the legendary Italian yacht brand and had its visual identity reformatted in 2010 by Giovanni Bianco, who has been recognized for his work with Madonna, Miu Miu, Dsquared2, Zegna, Pepe Jeans, Missoni, Car Shoe, Alessandro Dell’Acqua, Vogue Italia, L’Uomo Vogue, and Steven Klein.

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Riva became a reference in the market after winning the most important design awards in the world and creating an artistic atmosphere with their pieces for domestic use. In 2009, two Riva pieces were exhibited at the New York Museum of Modern Art (MoMA): the Arthur Casas Cutlery Set, which was inspired by the Jararaca snake, and the Murazzo Salt and Pepper Shaker Set. In 2012, the K Collection was included in the Chicago Museum of Contemporary Art’s gift shop catalogue, right after being a finalist for the Museu da Casa Brasileira (Brazilian Home Museum) Award.

In Brazil this brand is available in over 450 stores, while abroad it can be found in the best premium stores, such as LMVH’S Le Bon Marché stores, Hong Kong’s Lane Crawford and on the yachts sold by French company Moonen Yachts.


Creation of the Toledo Fruit Bowl

The Toledo Fruit Bowl emerged from a creative experiment, and ended up being a trial for new collections. The Toledo is based on an initially flexible structure, which allows for the creation of numerous shapes. To Ruben Simões, the creative mind behind Riva, “The Toledo Fruit Bowl is a demonstration of the versatility of 18/10” stainless steel.”

The idea was to use the steel structure as a if it were mesh, malleable, with infinite possibilities, while appreciating the material as a type of armor that expands in a space, that is centered on a base, creating harmonious, well structured and delicate movement.  The challenge was dealing with the rigidity of 18/10 stainless steel and how delicate it is while demonstrating its versatility.


By betting on design as a tool, Riva has won the most important design awards in the world, such as the iF Design Award (2006, 2011, 2013), Reddot Design Award (2008 and 2011), Good Design (2009 and 2010), Designpreiss (2007, 2011, 2012) as well as the national Museu da Casa Brasileira (2007 and 2008), Design Excellence Brazil (2009, 2011, 2012) and the Casa Brasil Design Hall.

At the beginning of 2013, Riva received the German iF seal of approval twice: for the Toledo Fruit Bowl and the K Collection, which has a design inspired by modern architecture. It was not the first time Riva received the prize: it won in 2011 for the Angiolina Spaghetti Pot, which was designed by the Italian Adriano brothers, and in 2006 for the Murazzo Salt and Pepper Shaker Set. The iF is considered a great honor in the design world, and has been awarded to companies such as Apple, BMW and Adidas, as well as designers such as Phillipe Starck.


Riva reuses 18/10 stainless steel plates to create luxury objects: designer Jacqueline Terpins created the Trama Collection based on the pieces of steel leftover from producing other objects for the brand. For the Sava collection, Simões used a few production leftovers to create the iconic salad bowl: three strips of metal hold the glass in the air, creating modern mosaic.

In addition to creatively using residual materials, the company’s factory follows international environmental standards when reversing the processes of its production stages. From the water used to the total recuperation of the metal contained in the galvanic waste, the processes are certified by the German WRC recycling seal.

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