Welcome to the international design knowledge and opportunities portal!

Por Ralph Wiegmann

The new iF WORLD DESIGN GUIDE: Welcome to the international design knowledge and opportunities portal!

A far-sighted philosopher, an outspoken intellectual and a belligerent sociologist: when, thirty years ago, Jürgen Habermas (who is now 86 years old) discussed The New Complexity, his political essays anticipated many of the issues that still remain unsolved in our societies today. A professor emeritus and winner of the Peace Prize of the German Book Trade, Habermas has always particularly focused on the depletion of utopian energies and the lack of discourse on the future of our world. In his book The Structural Transformation of the Public Sphere, he states that “discourses do not rule”, describing the need for a democracy that, on the one hand, is based on rule-of-law institutions and, on the other hand, in order to remain functional, needs independent communication in the media and in public forums.

At this point, you might ask yourself what this has to do with design. Let me reply by using a statement by Czech media philosopher and scholar of communication Vilém Flusser (1920-1991): “What is not communicated, does not exist, and the more something is communicated, the more it does exist.” After all, everything around us is designed. We design our environment, our relationships, our communication and, last but not least, ourselves. Sometimes we are allowed to design, while, at other times, we have to design, have to communicate in order to make the world a better place. The things we at iF really care about, what we, as a design institution, see as our mission – besides hosting our iF DESIGN AWARDS and other competitions – will, from now on, be published on our new platform for exchanging ideas and discussing all relevant aspects and issues relating to design: the iF WORLD DESIGN GUIDE!

For more than 62 years, we have been focusing on product design and the designers behind the products, on architecture and its creators, on typography and its graphic designers, on services and on those who provide the ideas for them. And, last but not least, we have been supporting students and young design talent and their extraordinary and innovative concepts. All this already makes for such a vast archive that interested users can easily spend hours on end exploring the material: our online exhibition features more than 37,000 award-winning products that mirror the respective zeitgeist and provide a unique experience of design history. The range of products is complemented by jury statements and by our video podcasts.

With the iF WORLD DESIGN GUIDE we are now taking things one step further. From December 2015, you will find even more content on all facets of design: things worth knowing, surprising facts, latest information, exciting stories, thoughtful reflections, innovative ideas, humorous aspects and, of course, award-winning and excellent design. All this will be presented in a global overview, structured in the following collections:

_Design Cities

_Design Shops

_Design Events + Locations

_Design Museums

_Public + Social Value

_Young Talents + Schools


_Healthy Living



_Architecture + Interior Design + Urban Design


_Industry + Tools


_Universal Design

Each of these ‘collections’ includes features on brands, companies, designers, products, services and concepts, as well as news and much more. Explore this versatile (design) world and discover opportunities for collaboration, networking and exchanging knowledge! Experience unparalleled cultural diversity and get involved in discussions! The iF WORLD DESIGN GUIDE not only addresses industry professionals such as designers, architects, interior architects and young professionals, but also everyone interested in design, as well as media representatives with their particular subject fields and simply everyone who wants to stay up-to-date on what’s going on in the world of design and who values comprehensive and high quality information.

Become an important, active participator in our new international platform – be it as a visitor or user or as a member presenting your own content! We look forward to your input and suggestions and to praise or criticism. To once again use one of Jürgen Habermas’s book titles: what we have collected for you in our new platform is based on Knowledge and Human Interests.

Welcome to www.ifworlddesignguide.com

página do pdf